United Kingdom (UK) Home Kitchen Textiles Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
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United Kingdom (UK) Home Kitchen Textiles Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK kitchen textiles market. The report focuses on four key subcategories: kitchen towels, oven gloves, aprons, and tea cosies. Consumer data is based on our March 2022 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.
Scope
– Tesco is the most shopped retailer for kitchen textiles
– Supermarkets the most popular store to purchase kitchen textiles from
– Price is the most important driver when selecting which retailer to purchase kitchen textiles products from
Reasons to Buy
– Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
– Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
– Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Amazon
ASDA
BandM
Dunelm
Home Bargains
IKEA
Sainsbury's
Tesco
Wilko
Table of Contents
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Figures
Frequently asked questions
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